Who We Are
We support companies that go beyond merely offering services
The Journey of a lifetime.

Amad is a boutique investment company that supports long-term value creation for Saudi Arabian businesses, with an express focus on meaningful experiences of travel, entertainment, and hospitality.


In the spirit of opening our spectrum into a broad new horizon, we have rebranded our previous identity, Al Kasabi Travel, into Amad.

COMPANY STARTED
2007
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Our Mission & Vision

Our Mission is to empower organizations to reach their full potential by acquiring, partnering with, and/or influencing existing businesses with exciting brands, injecting them with belief and conviction, strategic direction, and operational excellence.

Our Vision is to grow by making meaningful experiences come true.

Our Values
Connection
We support companies that go beyond merely offering services, to build sustained relationships with customers.



Excellence
We insist upon the highest standards in everything we do.




Collaboration
We work hand-in-hand with businesses to reach their full potential, guided by a profound belief in meaningful partnership.


Stewardship
We ensure that our impact combines depth and breadth, empowering teams for massive growth, while honouring the integral core of the business.