Our Investment
Strategy
We Unlock Limitless Potentials

At Amad, we believe in a human-centric approach to organizational growth. We choose companies with top-caliber management, who embody a team-oriented culture that – with the right support and a stable capital base – can unlock limitless potential.

Alignment

A deep alignment with Amad’s values.

Value

Value for their customers, beyond mere payment points.

Integrity

Integrity in their service offerings.

leadership

A leadership team that is experienced, responsible, respectful, and entrepreneurial.

Grow

An eager commitment to grow in every aspect.

cash flow

Predictable cash flow generation.

potential

Unique potential within a reasonably niche market.
our procesS
When a company is added to the portfolio, the Amad team gets to work in three parallel streams:
01
Belief
The first priority is encouragement, enthusiasm, and injecting a profound belief that the company can and will rise to the next level.
02
operational excellence

Consequently, after an in-depth assessment of the company’s processes, standards, and structures, the Amad team—together with the company’s leadership—optimizes for the operational excellence that can take the company where it needs to go.

03
strategic vision

With belief and operational excellence, a powerful strategic vision is put in place, mapping out the road ahead towards growth and success.